About 

Inspiring leader acting with mental agility.


Genuinely passionate about entrepreneurship, purpose and people.


Bringing the best of both worlds: fresh eyes in a (new) industry as well as transferable skills from a 3 decades’ career.

 

Certified INSEAD Board Director with strong interest in non-executive roles and active in several Board Director Associations, both profit and non-profit.



3 decades of experience

Proven track record in getting results in difficult and different market contexts: growth agenda, transformation and cost optimization

Magic combo of strategic ventures and operational challenges

Leading diverse groups of people through and in periods of change

Testimonials

Bart Vanaeken

National Field Sales Manager chez Bidfood

Zelf heb ik het genoegen gehad verschillende jaren te mogen samenwerken met Nicoline bij Lyfra. We zijn ondertussen al wat jaren verder, maar tot op vandaag heb ik het nog vaak over Nicoline als leidingevende wanneer ik samenzit met andere topmanagers van grote bedrijven als Unilever, Kraft Heinz, Nestlé ... Iedereen is het er over eens dat grote CEO's en andere topmanagers strategisch heel sterk moeten zijn. Persoonlijk vind ik het een groot ' manco ' dat bij vele CEO's en leidinggevenden het verhaal daar ook stopt. Niet zo bij Nicoline, zij is strategisch absolute top, maar waar Nicoline het verschil maakt, is dat zij dit koppelt aan een uitgebreid pallet van andere kwaliteiten. Nicoline slaagt er steeds in mensen beter te maken. Voor haar is het succes van een grote organisatie een teamprestatie. Verder zijn innovatie en lead by example ook belangrijke skills bij haar aanpak. Voor mij is Nicoline absolute ' top ' als leidinggevende en een voorbeeld voor velen. Bart Vanaeken, National Field Sales Manager Bidfood.

Dieter De Waegeneer

Member of the Board - Executive Vice President Operations at Delhaize Belgium



Nicoline is a connecting leader with a wide and holistic view on business with a guarantee on the best and success. Her sharp mind, based on strong analytical skills and end2end strategical insights, linked with a unique leadership profile and great technical and political astudness brings a unique mix on the table that is a dream for each organization. At all occasions I worked together with Nicoline, she translated her different missions into success. Great to work with Nicoline.

Mark Pensaert

Founder and managing director at MRP Consulting 


Nicole is a highly talented and all-round business woman. Against the background of hard facts and figures she has shown to be a strategic and independent thinking professional who is willing and able to bring new perspectives into discussions and raise complex and inconvenient issues. Moreover, her board and CEO experience has also given her deep knowledge in areas of social, ethical and professional standards such as corporate governance codes and codes of conduct. 

Johan Vandermeulen

REGIONAL DIRECTOR EUROPE and NORTH AFRICA(ENA) at British American Tobacco

Great Sales Manager in BAT STC and very successful General Manager of our wholesale business Lyfra - Partagro. Nicoline was always focused on delivering outstanding results and on developing the people in her team. It was a pleasure to have her in the team.


Christina Foerster

Member of the Executive Board - Customer & Corporate Responsibility at Lufthansa Group

I first met Nicoline on a brand strategy project and was impressed by her thoroughly researched and aspirational vision for the assignment. Throughout the project she managed to get the best out of teams, push for a more innovative result and her implementation was flawless. Nicoline is an inspirational leader, avid business person and true team player all rolled into one.

Bart De Keninck

Managing Director at Heineken Switzerland

I had the pleasure to have worked with Nicoline in my team and know her as a strong engaged leader. She has an incredible drive and winning attitude which allows her to deliver on results, At the same time her strategic view and challenging mindset ensures business is shaped in a sustainable way.

Erik Saelens

Executive strategic director Brandhome 

Nicoline Spruijt is a genuine top executive who understands the importance of empowerment and motivation. I've have seen her building strong teams around shared objectives, even when objectives are almost undoable. She combines leadership with sharp strategic insights and strong operational skills. She is highly demanding, straightforward and transparent. Again, she is a true topmanager.